A Comparison of GoDaddy, Sedo, Afternic & Squadhelp
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GoDaddy – Largest Marketplace, High Exposure
Offers the widest global audience and robust parking options, but fees are higher compared to niche platforms.
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Sedo – Premium Domain Brokerage & Auction Platform
Excellent for high-value domains and auctions, with professional broker services and large international reach.
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Afternic – Seamless 2-Tap Listings & Fast Sale Potential
Integrates with GoDaddy’s network and provides streamlined purchase flow, ideal for quick sales.
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Squadhelp – Creative Name Marketplace with Brandable Focus
Targets startups seeking brandable names; great for invented words, creative domains, and early-stage brands.
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Fee Structures Explained
GoDaddy: ~20% to 30% commission. Sedo: listing fee plus 20% commission. Afternic: 20% standard commission. Squadhelp: 15%–25% based on exclusivity.
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Buyer Reach & Network Size
GoDaddy boasts the largest traffic; Sedo offers global multilingual buyers; Afternic uses GoDaddy network; Squadhelp focuses on creative brand buyers.
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Security & Transfer Processes
Sedo provides full brokerage with escrow; Afternic uses streamlined registrar transfer; GoDaddy handles internally; Squadhelp ensures buyer-business fit.
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Best Domain Types for Each Platform
GoDaddy: generic, high-traffic domains. Sedo: premium one-word, two-word .coms. Afternic: domains with mass appeal and fast sale potential. Squadhelp: brandables, invented names, startup domains.
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Sale Speed & Listing Options
GoDaddy and Afternic offer instant listing and exposure. Sedo’s brokerage may take longer but often yields higher prices. Squadhelp connects buyers via competitions and agency outreach.
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Choose Based on Your Domain Strategy
If you’re after fast exposure and volume, choose GoDaddy or Afternic. For premium value, go with Sedo. For brand-focused or startup-targeted domains, Squadhelp is ideal.