How to Research Buyers Before Outreach

  • 🔍

    Start by Identifying Relevant Industries

    Determine which sectors your domain fits best to narrow down potential end-users who would benefit most.

  • 🏢

    Analyze Companies Using Similar Keywords

    Search Google, LinkedIn, and business directories for brands already using related terms in their products or domains.

  • 🌐

    Check the Prospect’s Current Domain

    Look for long names, hyphens, numbers, or non-.com TLDs—signs they may upgrade to your domain.

  • 📈

    Evaluate the Company’s Size & Growth Stage

    Startups, funded companies, and scaling businesses have higher budgets and stronger motivations to upgrade domains.

  • 💼

    Research Their Branding & Marketing Style

    Check website design, slogans, and brand messaging to see how well your domain aligns with their identity.

  • 💡

    Look for Companies Running Paid Ads

    Businesses investing in ads may value a stronger, more relevant domain to reduce marketing costs.

  • 🔗

    Use Tools for Deeper Insights

    Platforms like Crunchbase, SimilarWeb, and BuiltWith help you analyze company traffic, tech stack, and funding.

  • 📊

    Check Their Competitors’ Domains

    Identify if competitors use premium names—this increases the buyer’s incentive to stay competitive.

  • 📬

    Identify the Correct Decision-Maker

    Find founders, CEOs, CMOs, or marketing leads for direct outreach that results in higher reply rates.

  • 👀

    Review Social Media Activity

    Active, engaged companies are more responsive and open to brand-enhancing opportunities.

  • ✅

    Validate Purchase Ability

    Funded or revenue-generating companies are more likely to afford premium domain prices.

  • 🧠

    Match Domain Benefits to Their Business Needs

    Understand how your domain can solve problems like trust, branding, SEO, or conversion optimization.