Defensive Registration Tactics Used by Major Brands

  • 🛡️

    Registering Core TLDs Early

    Major brands secure .com, .net, .org, and top emerging TLDs to prevent competitors from obtaining them.

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    Securing Country-Level Domains

    Global companies register ccTLDs like .uk, .in, .de, and .au to protect their identity in international markets.

  • 🔤

    Registering Common Misspellings and Typos

    Brands capture misspelled variations to block typosquatting and protect users from phishing attempts.

  • 📦

    Covering Product and Campaign Names

    Companies also secure domains for major products, slogans, and marketing campaigns before launch.

  • 🧩

    Using Keyword Variants for Extra Protection

    Big brands buy related keyword names to stop competitors from capturing valuable search placements.

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    Monitoring New TLD Releases

    Brands stay alert to new gTLD launches and secure relevant names early in sunrise or landrush phases.

  • 📜

    Leveraging Trademark Clearinghouse (TMCH)

    TMCH helps brands register their names across new TLDs faster and prevents unauthorized registrations.

  • 👀

    Ongoing Monitoring of Brand Mentions

    Automated monitoring services alert brands when similar or suspicious domains are registered.

  • 🔐

    Locking High-Value Domains

    Brands use registry locks, DNSSEC, and multi-layer authentication to prevent unauthorized transfers.

  • 💼

    Purchasing Potentially Harmful Domains

    Companies often buy domains that could be used for criticism, fraud, or negative PR to prevent misuse.

  • 🏆

    Conclusion: Proactive Defense Ensures Brand Safety

    Major brands use broad, aggressive defensive registration strategies to protect identity, trust, and global presence.